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Apple Reportedly Slashes Apple Vision Pro Shipments Due to Unexpectedly Low Demand - IGN
The Apple Vision Pro is reportedly having a tough time, with Apple said to have cut production of the $3,500 mixed-reality headset amid lower than expected demand.
Apple analyst Ming-Chi Kuo reported that the company had slashed its Vision Pro shipments to 400,000-450,000 units, with the market predicting 700,000–800,000 units or more. According to the report, Apple cut shipments ahead of the Vision Pro’s launch in non-U.S. markets, suggesting weak demand in the U.S.