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Nikkei Asia: Japanese gamers hunger for PS5 as Sony feeds US market
TOKYO -- Japanese gamers are getting the short end of the joystick as Sony Interactive Entertainment has prioritized U.S. and other overseas consumers in its PlayStation 5 marketing strategy.
PS5 has been in short supply in Japan since its rollout in November, frustrating many domestic fans. Sony did not ramp up local supply of the device even for the year-end shopping season, the hottest time for video consoles.
Even more galling for Japanese gamers is that Sony has stopped shipping all but one PS4 model.
Robust sales were also predicted for Japan as consumers spend more time at home. But the supply shortage is irking some Japanese gamers. More than a few have lost their passion for PS5, while others have migrated to PC games.
This shows that Sony's strategy of pushing people to PS5 by aggressively phasing out PS4 may backfire at home.
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