Capcom President Says ‘Game Prices Are Too Low’
According to a September 23 report from Nikkei, Tsujimoto spoke at the Tokyo Game Show about various topics. While speaking at the event, the president of Capcom reportedly explained that he felt the price of video games was “too low.”
“Development costs are about 100 times higher than during the Famicom era, but software prices have not gone up that much,” said Tsujimoto, referring to Nintendo’s massively successful 8-bit console from the 1980s. “There is also a need to raise wages. Considering the fact that wages are rising in the industry as a whole, I think raising unit prices is a healthy option for business.”
Tsujimoto further explained that even a recession or society’s low general confidence in the business world shouldn’t matter when it comes to game prices, saying that those factors have “little to do with the game industry” and that people still bought games even during the
Lehman Brothers stock collapse in 2008.
“Just because there’s a recession doesn’t mean you won’t go to the movie theater or go to your favorite artist’s concert. High-quality games will continue to sell,” said Tsujimoto.