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In parole di Zaza? Cosa evinci?PS5 is fully stocked for first time and on track for record sales this year, top Sony exec Eric Lempel says
PS5 is fully stocked for first time and on track for record sales this year, top Sony exec says
Sony's PlayStation 5 is at full capacity around the world, according to Eric Lempel, the company's head of business operations.www.cnbc.com
On the hunt for partnerships
Addressing a CNBC question on whether Sony needs to do anything in response to Microsoft’s move to catch up in the intellectual property land grab that’s been going on in gaming, Lempel said Sony is constantly on the hunt for new developer partners to build exclusive titles for PS5.
But, he added, attempts to build out Sony’s growing catalogue of first-party games further may not always mean acquisitions, stressing its interest in partnerships.
“We have a number of ways of looking at this,” Lempel said, adding that “in terms of great content, that’s where we’re focused.”
“We’ve done more M&A [mergers and acquisitions] in the past decade than we’ve ever done,” he said. “We’re always looking to work with new partners, whether that’s somebody as an external provider … or working with a developer along with the way and then acquiring them later.”
Lempel cited Insomniac Games, which developed the Marvel’s Spider-Man franchise at PlayStation, as a good example of this strategy. Insomniac was earlier a partner to Sony, making games for its PlayStation platform, but it became more integrated with Sony before the Japanese tech titan later decided to buy the firm outright.
The company’s Spider-Man 2 game sold more than 2.5 million copies in its first 24 hours, making it the fastest-selling PlayStation Studios game in history for a 24-hour period.
