“Max Payne 3 will be our biggest and boldest marketing effort thus far and we’ve looked to improve across all areas on what we did for Red Dead Redemption and L.A. Noire,”
“A massive media investment has already started, but the main launch thrust will coincide with Easter all the way through to beyond the PC release on June 1st.”
It added: “We have very high expectations. The response from retail has been overwhelmingly positive and for that we are incredibly grateful for their trust and belief in us and Max Payne 3.”