Gallagher's plan, which he and other studio leads partially laid out in a
development video alongside The Game Awards trailer, was for The Initiative to craft a reimagined Perfect Dark that would be a true blockbuster, with the best graphics, innovative gameplay and tech, driven by a powerful narrative and a strong protagonist in Joanna Dark. Internally at The Initiative, early employees recall hearing comparisons to massive TV and film franchises, such as Game of Thrones or Westworld. Gallagher imagined a spy thriller with big, memorable set pieces, lots of physicality, and plenty of gadgets, all amid a hopeful eco-futurist setting masking a corrupt underworld. Several employees from the early days of the studio recalled the designation "AAAA" being thrown around as a way to emphasize the sheer size and scale of what they should be building (it was also used in
at least one public job listing). Everyone I spoke to who recalled hearing the term said there was never a clear explanation of what it practically meant.
AAAA or otherwise, Perfect Dark was a big vision for what Gallagher expected would ultimately be a fairly small studio, even one that was packed with experienced, senior talent. His plan, sources say, was to have The Initiative work closely with other partners to become effectively a franchise steward of the Perfect Dark IP that would eventually become a long-running Xbox tentpole. And while The Initiative did eventually make a public announcement that it would be bringing on Crystal Dynamics to fill the partner role, it actually had a different co-development partner for the first several years of Perfect Dark's life: Halo co-development studio Certain Affinity.
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