What's clear is that Sony London is evolving, even if it's sticking with SingStar at its core. It's reworked its art team to help it make the jump from being what Ranyard described as a "PlayStation 2.5" studio. This is the idea of the graphics of its games, such as Wonderbook, being limited because of the drain on the PlayStation 3's resources as a result of using a camera feed and player tracking. Key staff from Crytek have been hired to help flesh out the new art team, which created the Project Morpheus The Deep demo, and the animation of the shark it contained. According to Ranyard, Industrial Light & Magic were mightily impressed, saying The Deep's shark should be given a BAFTA.
"Part of the remit of the studio is to do new stuff," he said. "If it's got wires hanging out of it and the SDK [software development kit] doesn't really work, we want to be there! It's not the same as being on a massive franchise for core gamers. It's changing a little bit. With the Morpheus work we're doing and the new art team it feels a bit more grown up."